SEO Tips Every Site Owner Should Know
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Find keywords that are relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words. Then pick one word (or phrase) to use for each page of your site.
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Put keywords in SEO Title. The SEO Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short.
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Put keywords in Page URL. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page.
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Put keywords in Meta Data. While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase - do not make it long, less is more. You can find the fields for your metadata in the Define button for each page.
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Put keywords in your H1 text. The H1 text is usually the title of an article or some larger bold text at the top of your page (the page header). Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.
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Use keywords in the page content. Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. We have heard from "experts" that you should use your keyword anywhere from 4-6 times to 10-12 times. Our advice is to just write naturally.
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Monitor your traffic. Give the search engines some time to do their thing (few days to a few months) and then keep checking your site traffic to see what happened and track your progress. Use Google Analytics to do this for free.
